SAP Hybris CRM – Cloud for Customer
Integrated to SAP Business One

Whether you are considering implementing SAP Business One or you are an existing SAP Business One customer it is highly likely that at some point in time you will consider your Customer Relationship Management (CRM) options.

Customer Relationship Management (CRM) can be broadly divided into Sales and Service solutions. Let’s focus our attention on CRM Sales solutions. These Sales CRM requirements can cover a vast array of functionality:

  • Sales force automation – the ability to manage customer interaction, opportunity and pipeline management.
  • Marketing campaign management – the ability to manage marketing campaigns – newsletters, follow up and lead generation.
  • Social Media integration – management of social network traffic.
  • Website management – creation of and reporting for search engine optimization, pay per click and other web based lead generation monitoring.
  • Call centre management – the management of phone calls (outbound and inbound). This would include call scheduling and details of calls made and received.
  • Call planning – appointment planning and on-site customer visit planning – which customers will you be visiting on which days.
  • Sales documents – quotations, orders and other customer facing documents.
  • Retail planning – product layout, product positioning and point of sale display.
  • Customer interaction – notes for meetings, phone calls and other customer correspondence and tasks.
  • Mobility – it goes without saying that all reports, quotations, and CRM sales functions should be available from a mobility device.
  • Reporting – sales teams, managers and marketing will want an array of different reports to help anaylse pipeline, the success of various marketing campaigns and customer interaction.

SAP Hybris CRM - Cloud for CustomerYour use of some or all of these CRM sales features will depend on your functional requirements, the experience of your sales and marketing team and the adoption of technology in your business.

Some businesses are moving from basic, manual systems to entry level Sales CRM requirements. Other businesses will have a full marketing team and will be familiar with entry level CRM solutions and are now wanting to move to a more advanced and complete Sales CRM solution.

As an SAP Business One customer you already have access to great Sales and Service CRM functions built into SAP Business One.

The question now is, if you want to further extend your CRM Sales functions into full marketing, digital marketing and call planning what are your options to take your CRM to the next level? SAP has the answer – SAP CRM – Hybris Cloud for Customer is an SAP CRM solution that has been integrated to SAP Business One. SAP Cloud for Customer might be the answer that you are looking for.

Get in touch with the SAP Business One team at Leverage Technologies on 1300 045 046 for more detail.

Share